BRAND HISTORY

BRAND HISTORY
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BRAND HISTORY

2019

2019 Taiwan Stock Exchange Corporation - code 6491

  • Expanded open-shelf distribution to cosmetic channels including Watsons, Cosmed, TOMOD’s, Make Beauty and OK Mart.
  • Named 2019 "Technology Sector Best Employer" by 1111 Job Bank.
  • The size of Pegavision Fan Club reached new height and exceeded 750,000.
  • Company's 10-year anniversary.
  • Launched Black 2.0 Health Bright Drink manufactured by TCI Co., Ltd.

2018

PEGAVISION's direct sales outlets joined the Taipei MRT "Taipei 100" selection store.

  • Established Hong Kong's direct official website to serve PEGAVISION members in Hong Kong and Macau
  • Selling a box of transparent contact lenses, donating 5 yuan to the Eden Foundation for public welfare

2017

Opened social media account, interacting with customers and sharing information.

  • PEGAVISION X LAIMO Series.
  • PEGAVISION’s official facebook fan page reached 60,000+ followers.
  • PEGAVISION’s official Instagram account on board.
  • Launched Official Weibo Account.
  • T-mall flagship shop has reached the new sales record at Mid-2017 Sales event.
  • The 2nd branding film 「 Diamond macaron 6 in 1 」 released.

2016

National Awards of Excellence awarded for color lens product:Fleur/Muriel Eye.

  • Held First VIP party for senior members.
  • Entered optical channel as new sales channel.
  • T-mall shop reaches new sales record on Double 11 sales festival.
  • Released the 1st branding film 「let your eyes speak 」.

2015

Entered Watsons as new sales channel.

  • First co-branding product launched: Mika Ninagawa color lens (Interactive video clip Ads.)
  • Launched flagship shop on T-mall in China.

2014

Launched order/delivery service through smartphone app.

  • Launched the 6 pattern in 1 color lens – Diamond macaron, limited quantity and sold out within a quarter.
  • First branding activity: Makeover competition.

2013

National first - in the Watson chain drug store to set up direct contact lenses shop.

  • Exclusive patented product launched: Daily vitamin lenses.
  • Established directly-sale shop in Taichung, Hsinchu, and Kaohsiung.
  • National First - launched daily color contact lenses with limited edition.
  • The 40th direct store opened. PEGAVISION Memberships exceeded 100,000 people, monthly sales more than 3 million pieces.

2012

1st daily color lens product launched: Firework / Star.

  • The 10th direct store opened
  • Media’s interview about PEGAVISION unique business model

2011

Opened the first Shop in Taiwan.

  • Membership system setup、Reassured purchase services setup
  • Opened first three shops in Taipei